Most lawyers cringe when they hear the word blog. I encourage skeptical lawyers to take a fresh perspective on generating relevant content that their clients are really interested in reading. Answering simple legal questions in a clear and concise way provides an excellent opportunity to educate your network about how you can help them and attract new clients.
Social media can also be a sore subject among some lawyers, but I look at it as a simple way to disseminate content you create to your network. You can share articles, presentations, speaking engagements, and special events with your network at the click of a button. I focus on educating lawyers on how to use social media to benefit their practice.