A marketing plan doesn't have to be complicated.
It should be a practical, working roadmap with measurable goals pushing you towards growth. The number one rule is to stay focused on your clients and what they need and expect from a lawyer. Once you have identified their needs, you can use your unique marketing strengths to develop stronger relationships and effectively communicate how you can help them.
My approach is to ask key questions to help you clearly see the value you offer to your clients. I then collaborate and recommend a reasonable, personalized marketing plan that fits your budget and includes timelines and accountability.